Norberthood for Good' will donate one plush toy to children in need for each one sold.

Los Angeles (May 9, 2016) – Norbert, 3-lb registered therapy dog, philanthropist, picture book star, and social media influencer, unveils a new Norbert Plush to benefit Toys for Tots®.

As the dog-in-charge of 'Noberthood for Good,' Norbert's mission is to encourage kindness and bring smiles to people around the globe through his charitable donations, volunteer work and caring connections with others. He believes that you don't need to be big to make a big difference in the world. Norbert hopes his new plush will bring smiles to the young and young at heart.

"By partnering with Toys for Tots, we extend Norbert's 'buy one, donate one' campaign to bring happiness to children in need who do not have the opportunity to own their own puppy or who could use a toy to hug and hold," says children's Author, philanthropist and Norbert's mom Julie Freyermuth.

"We are very pleased to welcome Noberthood for Good as a national corporate donor of the 2016 Marine Toys for Tots Campaign," said retired Marine Colonel Ted Silvester, vice president of the Marine Toys for Tots Foundation. "Their community service goals certainly align with those the Marine Corps has promoted for over 68 years through our Toys for Tots Program." Silvester concluded, "With their generous support we will be able to fulfill the Christmas holiday dreams of many less fortunate children, who otherwise might be forgotten."

To purchase the Norbert Plush, please visit

In addition to ongoing visits to hospitals, nursing homes, schools and special events, Norbert has supported a variety of charitable causes such as Pet Partners®, Intermountain Therapy Animals, Just for Kids Sake Foundation, Lil BUB's BIG FUND for the ASPCA, the Children's Melanoma Prevention Foundation and Boot Campaign, a military nonprofit.

In the publishing arena Norbert is the star and inspiration behind the picture book series featuring titles that include Norbert: What Can Little Me Do?, Norbert: What Can Little YOU Do?, and Norbert & Lil BUB: What Can Little WE Do? The books were created by Freyermuth and illustrated by Virginia K. Freyermuth, Ph.D. and published by Polly Parker Press LLC, a mother-daughter-owned independent publishing & education company. Norbert has won nine prestigious book awards including a Nautilus Book Award, Mom's Choice Award, Next Generation Indie Book Award and Independent Book Publishers Awards.

Norbert has worked on a variety of awareness and branding projects with major National Brands and other non-profit organizations such as The Walt Disney Company, Condé Nast, iTunes, Hilton Hotels, Natural Balance, and PetSmart.

In 2009, Norbert was adopted through and is a unique mix of Chihuahua, Cairn Terrier & Lhasa Apso. Norbert has more than 700,000 highly-engaged followers across his social media platforms.

More information about Norbert's mission can be found at,, on Twitter @NorbertDog and