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As the largest retail partner in the history of the Toys for Tots, Toys“R”Us, Inc. has had a significant positive impact on the organization’s ability to deliver hope and inspiration to millions of children living in poverty in the United States.
Each year Toys“R”Us and Babies“R”Us stores serve as “giving headquarters,” providing the opportunity for customers to donate cash as well as new, unwrapped toys to Toys for Tots.
In 2008, “R”Us stores raised $2.7 million and collected 200,000 toys to help children in need have a happy, memorable holiday. Recognizing a greater demand due to economic concerns last year, Toys“R”Us, Inc. also donated an additional $2 million worth of toys to Toys for Tots.
To kick off the 2009 campaign, the Toys“R”Us Children’s Fund awarded Toys for Tots a $250,000 grant to help units around the country get a head start on their holiday gift-giving. Customers can make a toy donation at Toys“R”Us and Babies“R”Us stores through December 6. Cash donations will be accepted through December 24 in stores and online at Toysrus.com/ToysforTots. All toys collected at Toys“R”Us and Babies“R”Us stores remain in the community where they are donated, so your donation will directly benefit local children.
This year Toys“R”Us, Inc. has teamed up with four-time NBA Champion Shaquille O’Neal to help encourage consumers to donate to the Marine Toys for Tots Foundation. The partnership with O’Neal was inspired by his annual visits to Toys“R”Us stores on Christmas Eve to purchase toys for children in need. His 15-year history of buying and distributing these toys to underprivileged children in cities across the country earned him the name “Shaq-A-Claus.”
Additionally, Facebook members can “Join Shaq” by becoming a fan of Toys“R”Us or Babies“R”Us on the company’s official Facebook pages. For every new fan that joins Facebook.com/Toysrus or Facebook.com/Babiesrus now through Thursday December 24, Toys“R”Us will donate $1 worth of toys to Toys for Tots.
Since 2004, Toys“R”Us, Inc. has raised over $16.2 million and 1.4 million toys in its stores for Tots for Tots, and the organization has received $500,00 in grant funding from the Toys“R”Us Children’s Fund. |
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